![]() ![]() ![]() Scott, for his part, has been riding high on the success of his 2020 promotions since his Fortnite concert deal with video game developer Epic Games set an all-time concurrent views record for the platform with more than 12.3 million viewers.Īnd Scott’s October partnership with Mcdonald’s on its limited Travis Scott Meal promotion caused some of the burger maker’s locations to run out of supplies. Sales of those brands have been a bright spot for the brewer after the pandemic shut down bars and restaurants, which crushed beer sales. Nielsen said that White Claw remains the top-selling beverage, with Truly Hard Seltzer in second place, Bud Light Hard Seltzer in third and Corona Seltzer in fourth.Īnheuser-Busch already sells Bon & Viv, Social Club Seltzer, Natty Light Seltzer and Bud Light Seltzer. ET: This article was updated to include a statement from AB InBev.Rapper Travis Scott and Anheuser-Busch's new Cacti agave-spiked seltzer is set to go on sale in spring 2021. Christian Dior also confirmed that its "Cactus Jack Dior" produced by Scott would still make its way to stores in January. Online therapy app, Better Help, partnered with him to provide free counseling to Astroworld attendees. Some brands have continued working with Scott. Owing to his expansive and successful portfolio of business partners, some, like marketer Anthony Scott and XXL Magazine, once hailed the rapper as a "marketing genius." In total, his corporate sponsorships last year totaled around $100 million. This loss of sponsorships and business partners comes after Scott had a hugely successful run of deals in 2020, including lucrative partnerships with McDonald's, Sony and WarnerMedia. ![]() A project between Scott and film production company Mega64 was also canceled the day after Astroworld 2021. General Mills publically stated that it had no future plans with Scott, who once graced boxes of the company's Reese's Puffs cereal. Scott's likeness and associated dance moves were pulled from Epic Games' immensely popular video game, Fortnite, following the incident.
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